After a couple of years absence from the pages of Cigar Aficionado, Toraño Cigars too was anxious and ready to get back on the pages of one of the industry’s leading publication.
Charlie Toraño, president of Toraño Cigars, called upon the team here at CIHYA to create the new ad campaign.
Things get easier the second time around. Concept, planning and execution of this new ad was all done in less than a month. This is the second lifestyle/product ad we create for Toraño. The first print ad was created after we revamped the company’s identity back in 2010.
A family’s blend book sparks the new campaign. This new ad and year kicks off Toraño’s “Blends from the Vault Tour” which will be a nationwide series of events and limited edition “Vault VLE 100″ available as an event only cigar. The new ad highlights Charlie Toraño as well as Blend A-008 and the recently released Blend D-042. Rated 92 by Cigar Aficionado, Blend A-008 was the first release of this series. The Toraño’s have kept a detailed cigar blend book since the 1980′s. The blends in the book represent decades of experimenting with different varieties of tobacco and combining them to produce unique premium cigars.
“The Blends from the Vault cigars are a celebration of the Toraño family’s legacy and I am extremely excited about being able to share this part of our history with the public. Event goers can count on either myself, Carlos Llaca-Toraño or Jack Toraño to be present at each of the Blends from the Vault events and announcing the winners of the Vault Gold Brick Box Giveaway.” -Charlie Toraño