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A Clear Vision Of Sweet Success

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Few consumer products on the shelf today taste as good as they look and Banah Sugar, located in Miami FL, and its products are no exception. Banah Sugar was missing “the sweet spot” with an outdated company logo, outdated collateral materials and outdated packaging that failed to connect with consumers.

Sugar, its derivable and its taste have not changed much over the years; but with stiff competition from other brands like Sugar in the Raw, Domino and Crystal just to name a few, it’s important to stay current on store shelves and beyond.

So how do you set out to design for a line of sugar products? Our brand makeover was natural, organic, cheery, upbeat, with clear packaging and design through new logo, colors, fonts and images. Sugar is a pantry necessity and it’s price point driven, so our goal was to show the beauty of the product and keep it simple. Mission accomplished, just see below for yourself.

Above: New logo design and packaging complimented by strong color palette and fonts.

Above: New logo design and packaging complimented by strong color palette and fonts.

Under new management headed by Yurek Vazquez, Banah’s CEO,  rebranding the company and packaging of its products were immediately labeled as top priority. In comes the creatives at CIHYA. Our initial task was to sit with Mr. Vazquez and map out the blueprint for the company’s new identity, mission and vision of its line of granulated and liquid sugars. All materials from stationery to package design (and everything in between) were outdated and in need of major updates.

Above: Banah’s new trade show/booth graphics and materials created by CIHYA.

Above: Banah’s new trade show/booth graphics and materials created by CIHYA.

With the holiday season in sight (time of year where most sugar is consumed) and an important trade show around the corner, we quickly began working on the company’s new logo, colors and fonts. We then tackled the rebrand and package redesign for their All-Natural and Organic liquid sugars line of products.

Armed with a new corporate identity and new packaging of their products it’s full steam ahead. Banah Sugar is now ready for a bigger and greater production out of their Miami, FL facility. This greater production will enable Banah to pursue bigger distributors who will distribute their products across the U.S. and beyond.

“Thank you all for your hard work and dedication”. -Yurek Vazquez, Banah Sugar

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