Danny Jelaca

Danny Jelaca

Published under Indentity + Design, on Sunday 11, 2015

Case Study:
Celebrity salon owner opens a new salon South of Fifth in Millionaires row in Miami Beach. Strong logo and branding were needed to make a big splash and lasting impression on the wealthy and influential clientele necessary to keep a salon of this caliber alive and vibrant.

The eponymous salon logo was given a sleek silver treatment to match the decor direction and a custom lowercase font to signify a higher-end but approachable line.

The owner’s growth has been steady ever since the opening and he is launching his own line of products this year.



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