Lighting Concepts

Lighting Concepts

Published under Indentity + Design, Print, Trade Show, Web + Digital, on Sunday 26, 2014

Case Study:
Client had an outdated logo font. He wanted to keep the brand he had initially created decades ago…but update it for this century’s new audience. He came to CIHYA.

Since the client represents many lighting companies, we gave his logo a chrome effect to modernize and focus on the high and low “lighting sources” it reflected. With this logo, he expanded his branding to high-end pens, clean and simple notepads, as well as a clean, simple website, all with the same look and feel that made his company a brand.



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