Published under Advertising, Indentity + Design, Print, on Sunday 26, 2014

Case Study:
Two brothers started an all-in-one-stop-shop storefront that included many services but needed a logo as a quick read for the traffic patterns on a major roadway. They also needed the logo to stand out from the other storefront names at the location.

Since the name Pack It, Ship It, Tech Fix-It had already been established, CIHYA designed the logo in the branding colors of the blue/green to keep the services separate enough but within the same company to read as one unit. The “it” portion of the name served two purposes. It helped identify each category, and conveyed the ability to provide service for “whatever you had & needed to do.” It also acted as a bullet to attract initial attention and a stopping point for the 3 major services. As a result, the company has flourished and has been able to add even more services to the original three.




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